Foundations: Clarity, Consistency, and Care
Choose a voice that fits your audience’s context: confident without arrogance, friendly without fluff. Adjust tone to user emotion—calmer during errors, cheerful after wins. Document examples, banned phrases, and preferred terms so every message sounds cohesive and unmistakably yours.
Foundations: Clarity, Consistency, and Care
Organize content around user goals, not internal org charts. Use plain-language labels that match search intent and mental models. Test navigation with card sorts and tree tests. When structure reflects intent, users move naturally, spending energy on decisions, not deciphering labels.